Category: Business

  • Make A Newsletter, Now!

    Make A Newsletter, Now!

    It wasn’t so long ago that internet pundits declared email dead. Social media had eaten the internet. There was no better way of sharing your work with the wider world. But then the algorithms came and they changed the dynamic. While social media remains the central way to gaining new audiences, actually reaching that audience is another matter. And so, email came back. Email cuts through the algorithm, letting you directly reach your audience again. And also, unlike social media followers, you can keep your mailing list even if your platform of choice gets bought by an incompetent, malicious billionaire.

  • Leaving Twitter – Making Your Own Site

    Leaving Twitter – Making Your Own Site

    As a game designer, you might want your little corner of the internet. If you think of yourself as a storyteller, this is a place to do some storytelling about yourself and your work. If you think of yourself as a publisher, then there are a number of hard-headed practical reasons for carving out a website for yourself – it’s a handy introduction to potential new readers, it helps with marketing and search engine discoverability, and on and on. A linktree or an itch storefront do some of these things but they can’t do them all.  So if you’ve come here looking for basic advice on how to start your website for free or very cheap, you’ve come to the right place!

  • Being A Leader Without Being A Boss

    Being A Leader Without Being A Boss

    If you’re reading this, there’s a good chance that you’re a game designer who, having spent most of your time doing solo work, have found yourself with a little bit of money, and a team. You’re probably also a lefty type, and might be having a little anxiety around the role of a Leader within […]

  • 4 Things Everyone Does On Kickstarter (That You’re Afraid Of Doing)

    4 Things Everyone Does On Kickstarter (That You’re Afraid Of Doing)

    Kickstarter is a horrible nightmare zone that will take years off your life and root through your pockets for change when it’s done. It’s a miasmic catastrophe carnival that sometimes spits out rent money. “Winning” Kickstarter is one of the hardest things you can do, and often requires use of techniques some may call…unnatural. Disclaimer: […]

  • 7 Questions I Get Asked About Kickstarter

    7 Questions I Get Asked About Kickstarter

    Kickstarter is kind of the door to indie publishing right now, and lets a lot of people make some amazing things without going through the traditional publishing route. I get asked a lot of questions about the platform and how to succeed on it. Lets chat.